Dorothy Welsh

Head of Marketing and Sales After graduating with a degree in hospitality management and the Chartered Institute of Marketing Diploma, Dorothy joined the prestigious Gleneagles Hotel as a Marketing Executive. During her 6 years there, she was heavily involved in the re-positioning of the property from being a golf hotel to a year-round leisure resort. In 1995 Dorothy joined Stakis Hotels as Marketing Manager for the hotels’ division. In the ensuing 5 years, the group expanded from 39 to 54 properties and Dorothy was involved in the company’s purchase of privately owned properties together with hotel groups, such as Metropole Hotels. The unique opportunities offered by Gleneagles led to her return in 1999. Dorothy held the role of Director of Sales & Marketing for 17 years, whilst the development and repositioning of Gleneagles as a world class property and destination continued and the hotel played host to both the G8 summit and The Ryder Cup. October 2017 heralded a new challenge with the launch of DMW Marketing. Consultancy work was undertaken for several properties including Glenmorangie House in the Scottish Highlands. In 2018 Dorothy was appointed to manage Connoisseurs Scotland, a marketing group and network, bringing together an exclusive collection of 30 of Scotland’s finest hospitality businesses. A brand review was instigated, culminating in a new brand name, Luxury Scotland, and a new brand identity. A new website, digital and communications strategy were developed to showcase the Members and Partners of Luxury Scotland. With 30 years’ experience in the Scottish hospitality sector, her key skills include: • Strategic Sales & Marketing Planning and business strategy development • Marketing Services support • Strong relationships with a network of global travel and hospitality professionals • Sales representation and attendance at trade shows and face to face sales calls • A firm commitment to delivering strong return on investment (ROI) for any activity undertaken