Roger Niemeyer

Head of Operations and Marketing • Worked in USA and Asia-Pacific • Lived in Scotland / UK for over 25 years • Speaks English and German Roger is recognised as a high-profile sales and marketing specialist in the UK, Europe and Asia. He gained significant experience having worked in key management positions for leading international hotel companies together with owning and developing Glencoe House into the only 5-star, all-suite, independently owned hotel in Scotland. In his corporate career, Roger’s key roles were to develop strategic sales and marketing plans in order to increase brand awareness in key markets. Furthermore, he was successful in delivering measurable results by increasing revenue production whilst reducing cost of sales. In 2001, Roger founded the sales and marketing representation company, Alliance Hotels Consultants Ltd., with offices operating in London, Edinburgh and Frankfurt. In 2011, Roger bought the empty and derelict Glencoe hospital building that would soon to become Glencoe House. Roger led a skilled team to develop the empty building into a five-star, 14- suite hotel in the Highlands of Scotland; together bringing a new, innovative perspective to the luxury Scottish hotel market by creating innovative guest experiences with unprecedented suites and introducing a unique dining experience. Roger’s key responsibilities included the strategic management of the business, sales and marketing, revenue and brand management as well as guiding all operational aspects of the business. Within 8 years, Glencoe House was able to achieve exceptional profitability with average daily suite (ADR) rates of £538 with two- bedrooms suites selling for as much as £775 per night on a bed and breakfast basis excluding dinner (figures from 2019). Success of the business is also demonstrated by the invitation to join the exclusive Luxury Scotland marketing group, and Romantik Hotels & Restaurants International, which feature over 550 independent exclusive hotels throughout Europe and 120 hotels in Asia. The company Roger founded - Alliance Hotels Consultants Ltd - which owned and operated Glencoe House between 2011-2019, was successfully sold to Perle Hotels Ltd. in September 2019. Working as Alliance Hotels Consultants Ltd, Roger and his team purchased the business of “Your Hotels Worldwide UK” to offer independent hotels in the UK affordable and successful e- commerce solutions. These ranged from providing Global Distribution Systems (GDS) representation to online sales & marketing services to growing Online Travel Agents (OTA) production. Key skills • Experience of international strategic marketing for both multi-national corporations and small medium sized organisations • Developing strategic sales & marketing plans delivering measurable results • Revenue management systems • Brand management • Sales management • Problem solving and strategic planning ability • Creativity and innovation • Entrepreneurial skills • Analytical skills